HEAD OF THE CHARLES REGATTA
Rival Kit Is Right On The Button For The Charles Regatta
Rival Kit USA, is delighted to announce that it has teamed up with the Head Of The Charles Regatta, as part of a multi-year partnership.
The Head Of The Charles Regatta event, which will be held on the Charles River in Massachusetts between October the 21st and October the 23rd, is proud to welcome Rival Kit as its official rowing performance apparel partner for 2022.
This exciting new collaboration will feature a new line of branded rowing products which will be available to purchase ahead of the Regatta, as well as a large on-site presence for Rival Kit, including a retail pop up at the Attager Row: Rowing & Fitness Expo. Rival Kit will also be generously awarding custom unisuits to the winners of each Championship event. Regatta Executive Director, Fred Schoch says, “We are so excited to have Rival Kit on board for a multi-year partnership. Proper gear is critical for peak performance, and we’re excited to bring this new brand to Boston”.
Founded in Edinburgh in 2017, Rival Kit supplies some of the world’s leading rowers with high quality apparel and has been blazing a trail in the USA. President of the USA operation, Jim Morrison, says, “Following an increase in enquiries and sales from USA clubs for our custom kit, we are establishing a full presence in the USA. We are delighted to announce our official arrival in the States by partnering with HOCR, one of the world’s most prestigious events”.
The Head Of The Charles Regatta takes place on the historic Charles RIver, which separates Boston and Cambridge, Mass, from October 21 to October 24.
To purchase products from the new collaborative brand, call (801) 901-2010 or reach out by email at info@rivalkitusa.com
For press enquiries, contact: jim@rivalkitusa.com
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ABOUT THE HEAD OF THE CHARLES REGATTA
The Head Of The Charles Regatta was founded in 1965 and is the world’s largest and most prestigious rowing race. The annual event regularly fields more than 11,000 athletes from around the world to compete in a full line-up of sculling and sweep rowing competitions. The ages of competitors range from 17-year-old youth rowers to athletes in their 90s, and the event is seen as a must-attend race for world-class and Olympian rowers. Over 2,200 volunteers ensure that the event runs smoothly. In 2021, an economic analysis determined that The Head Of The Charles Regatta generated in excess of $88 million in economic impact to the Commonwealth of Massachusetts.
ABOUT RIVAL KIT
Founded in 2017 by Edinburgh University rower, Ryan Morrison, Rival Kit understands the necessity of high-quality, consistent kits which allow rowers to push their limits in training and racing. With the focus on great quality, custom kits delivered straight to your door has set Rival Kit apart from its competitors, and made it the supplier of choice to 60% of the UK’s rowing clubs, including the national teams for GB, Scotland and Wales and, Oxford and Cambridge University boat clubs. RivalKit also allows for smaller orders for small high school clubs with 20 rowers. Ryan, with the help of his family and rowing friends, has managed to grow Rival kit organically so far and is now expanding into the USA.